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from: store

A college packaging class tasked classmates and I, with envisioning a retail store with exclusive products that targets and fills the recent market gaps.

Through strategic research and analysis of generational habits, examination of the current brand landscape and pinpointing target audiences, we created a brand called ‘From:’. From was designed with three tiers of products crossing home, basics and artist collaborative categories.

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studio / agency

AAU School Project

team

Brandi Steele, Design
Jae Jeon, Design
Jessica Wonomihardjo, Design
Lisa Lindh, Design