Tonal believes real strength exists in every body. Their proprietary weight training—using magnetic weights—means that the gym has transformed, so you can too.

With the visual concept of ‘strength inspires strength’, not just physically but in all aspects of life—we created a language that shows the exponential, ripple effect of one person's strength inspiring strength in others. 

studio / agency



Barb Langfit, Strategy
Ben Pham, Design
Brandi Steele, Design
Christy Silva, Design
Claudia Di Martino, Design
Ed O’Brien, Design
Malik Adán, Copy
Myra El-Bayoumi, Strategy

brandi steele
sr. art director & designer
brooklyn, ny

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