Auraglow has been known as a leading standard for at home teeth whitening, focusing on the health and safety of your smile. We were tasked with redefining “oral care” with Auraglow, repositioning their leading values into a story of wellness and self-confidence.
With the visual concept ‘romancing the ritual’ we created a visual language that celebrates the intimate moments spent with yourself throughout the day.
studio / agency
Character
team
Andrew Mitchell, Copy
Brandi Steele, Design
Claudia Di Martino, Design
Diva Dimartini, Strategy
Emily Hofmeyer, Design
June, Kim, Design
Paul Miller, Design
Andrew Mitchell, Copy
Brandi Steele, Design
Claudia Di Martino, Design
Diva Dimartini, Strategy
Emily Hofmeyer, Design
June, Kim, Design
Paul Miller, Design