Auraglow has been known as a leading standard for at home teeth whitening, focusing on the health and safety of your smile. We were tasked with redefining “oral care” with Auraglow, repositioning their leading values into a story of wellness and self-confidence. 

With the visual concept ‘romancing the ritual’ we created a visual language that celebrates the intimate moments spent with yourself throughout the day.

studio / agency



Andrew Mitchell, Copy
Brandi Steele, Design
Claudia Di Martino, Design
Diva Dimartini, Strategy
Emily Hofmeyer, Design
June, Kim, Design
Paul Miller, Design

brandi steele
freelance designer & art director
orange county, ca

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