Like New

The lululemon team came to us with an opportunity to design a forward facing initiative on fashion circularity; aiding in the launch their first ever trade-in and resale program, ‘Like New’.

Utilizing the existing lululemon brand we built a sub-identity focused around the concept of circularity. Just like products are transfered from one person to another other over time, the identity embraces the notion of repetition and redistribution through typographic patterns.

studio / agency



Andrew Mitchell, Copy
Brandi Steele, Design
Brooke Willis, Design
Caroline Jones, Design
Elaan Ventura Bourn, Design
Jake Kincaid, Design
Laura Kelly, Copy
Tish Evangelista, Design

brandi steele
sr. art director & designer
brooklyn, ny

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