PR_023

tatari

Tatari launched 7 years ago, and within that time their product focus and audience profile had changed dramatically. In considering their future roadmap and growth ambitions it was clear they needed to update their strategic offering, and transform into a self-serve platform.

We worked with Tatari to evolve the UI system in a way that would bridge the gap between new and existing pages, while staying within the existing brand identity. Our goal was twofold. Simplify all page elements to drive consistency, and introduce brand-led animations to create audience engagement.

studio / agency

team

Brandi Steele, Design
James Trump, Design
Nick Monkhouse, Biz
Tess Lenk, PM