Coyuchi
Costa-Inspired Organic Bedding

            Coyuchi believes that fibers that come from nature are perfect just the way they are. These beliefs have led Coyuchi down a long history of sustainable creation in the comfortable world of linens, acknowledging the farm to fiber process. Today they are looking ahead to their circular initiatives, aiming to completely close the loop on waste. As a result, they asked us to help them evolve as well, honing in and crystalizing their visual expression.

            We started by tightening and adding to their logo system as well as redefined the photography art direction strategy, color system and digital presence. With the visual concept of ‘Heritage of Coyuchi’ we created a language that shows the tie between their past and the progression to their even more sustainable future. This concept worked through our copy, color palettes, typography and our photography—showing the history and depth of knowledge within their product creation and expanding circular initiatives.


Design: CD Tish Evangelista, DD Andrew Glendinning, Jake Kincaid & Brandi Steele Verbal Identity: Marlena Ryan
Photography: Coyuchi Fall 2020