From: Concept Store

Strategic Positioning
My team was tasked with envisioning a retail store with exclusive products that targets and fills the current market gaps. Through research and analysis of generational habits, the current store brand landscape and pinpointing target audiences, we found a demand in a few specific areas. Consumers are looking for items with a story that supports their desire for personal expression. Additionally, we discovered there is a shift happening within the definition of consumer value. People are moving away from the notion of monetary value and instead are searching for value in knowledge, craftsmanship, ultimately searching for a sense of connection to the world around them.


1
Water pitcher box.
2
Brand mission statement.
Concept
The From: store functions as both a retail store and exhibitory space aimed at establishing an interaction with the audience; sharing our core values of transparency, self expression and partnership.

The From: store and packaging were conceptualized around the idea of receiving a letter. Our products are a gift to the customer, specialized just for them. “From us, to you.”


3
Dynamic label system.
4
Dynamic label system.
5
Box details. 
6
Full system
of From: Home products.
7
Interior touches 
― building the connection to the customer.
Concept
“From: Basic” is a line of beauty and personal care products. This label is designed to be the essential skin product for the consumers who want simplicity in their daily routine. It holds the core values of the brand, while ultimately creating a recurring consumer base.

We believe in making effective products from fresh organic fruit and vegetables, the finest essential oils and safe synthetics. We believe our products are of good value based on the ingredients used and the people who craft the products.

8
System of soap packaging.
9
Full system of
Basic products.
Design Positioning
Clear bottles and die cut boxes, paired with white labels/boxes and simple black typography, show the no nonsense approach of this brand. An extra dimension was added to the labels through the use of an embossed stamp, to symbolize the brand seal of approval.

10
Jasmine Shampoo
and Conditioner set.
11
The Jasmine skin collection.
12
The Bergamot collection.
Concept
The “From: Partnership” brand is the most individual of the overarching store labels. While adhering to the overall core values, this label independently exhibits the aspect of partnership for the From Store. Every quarter, the store will partner with a local business to collaborate on a new edition of products. By introducing such flexibility into the store, space is left for adaptation and change within the demanding markets.

13
Details of the type
and logo system.
14
Grain Jar, Olive Dish and Brass Spoon.
Design Positioning
The packaging for this edition was inspired by Julia’s scientific processes and artistry in her pieces. Each and every box, is as uniquely designed as the product it holds, giving each unit its own personal narrative.

15
Details of our Coffee Mug in Thistle.
16
The Full collection
From: x Totem.
Thanks
Special thanks to our friend and collaborator Julia Lemke, the heart and hands behind Totem Co. 
17
Julia in her element.
CONTACT ME

bs@brandisteele.com
+1 (714) 336 7016

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© Brandi Steele, 2019