It’s Possible 2025
Art Direction

Social media is serving up the lowest common denominator, pushing us all toward a safe but similar style. From modern farmhouses to pumpkin spice everything, the internet’s priority is to reduce possibilities and introduce you to “more of the same.” Without realizing it, we’ve started losing the war on individuality.

Pinterest is the antidote to the standard-issue, generic you. With new Visual Search tools, people can search, refine, and tune their results to create something uniquely their own. The 2025 Pinterest brand campaign is inviting everyone to break from the sea of sameness and march to the beat of their own drum.

Unfollowing :30

Blending Out :30

Castle :30

Fuzzy :30

Blazer :15

Gift Horse :15

Adventure :15

Credits

Creative Partners

Iconoclast
Production Company

Alaska
Commerical Directorial Team

Marcelo Salvador
Stills Photographer

Pinterest Creative Team

Xanthe Wells
Becca Morton
Micaela Brookman
Anna Hustler
Gage Clegg
Mina Mir
James Miller
Lizzie Marcy
Brandi Steele

→ Email me (if you wish)

→ Follow me (if you dare)

Brandi Steele

Art Direction + Design

It’s Possible 2025 Art Direction