lululemon Like New
Visual Identity + Campaign

The lululemon team came to us with an opportunity to design a forward facing initiative on fashion circularity; aiding in the launch their first ever trade-in and resale program, ‘Like New’.

Utilizing the existing lululemon brand we built a sub-identity focused around the concept of circularity. Just like products are transferred from one person to another other over time, the identity embraces the notion of repetition and redistribution through typographic patterns.


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