Pelago
Visual System
The new identity feels fresh, modern, and optimistic, as well as flexible enough to work seamlessly with Pelago's ecosystem of clients and strategic partners. The logo is built around a series of connected ovals that represent the islands in an archipelago, supported by a color palette that pairs the optimistic hero color “Pelago yell-o” with approachable earth tones that speak to a grounding in understanding and knowledge.
Credits
Creative Team
A Line Studio
Grace Cai
Barney Fagan
Laura Kelley
Tess Lenk
Nick Monkhouse
Mackenzie Pringle
Victoria Tessa
James Trump
Brandi Steele
Press
Creative Boom
The Brand Identity
Transform
Transform Awards 2023 Gold – A LINE and Pelago
Under Consideration
Visual Journal