Pelago
Visual System

Pelago, formerly Quit Genius, is the world's leading digital clinic for substance use management. With the realization that people who suffer from substance use feel isolated and alone, we partnered to create an optimistic new brand that addresses the stigma around addiction and makes substance use support approachable and accessible. 

The new identity feels fresh, modern, and optimistic, as well as flexible enough to work seamlessly with Pelago's ecosystem of clients and strategic partners. The logo is built around a series of connected ovals that represent the islands in an archipelago, supported by a color palette that pairs the optimistic hero color “Pelago yell-o” with approachable earth tones that speak to a grounding in understanding and knowledge.




Credits

Creative Team
A Line Studio


Grace Cai
Barney Fagan
Laura Kelley
Tess Lenk
Nick Monkhouse
Mackenzie Pringle
Victoria Tessa
James Trump
Brandi Steele

Press


Creative Boom
The Brand Identity
Transform
Transform Awards 2023 Gold – A LINE and Pelago
Under Consideration
Visual Journal

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