Brandi Steele

Art Direction + Design



Pinterest Predicts 2025
Campaign

For years, brands have used data to tell us what we already did: What we listened to, what we searched for, and even how many miles we ran. But Pinterest is different. We’re the platform where over half a billion people go to imagine their future—which means we’re the platform that can uniquely predict it.

Based on that insight, we launched 20 global trends that became a catalyst for culture, helping consumers get ahead of the future, and educating advertisers on where their audience was headed. Introducing:
Pinterest Predicts 2025.








Awards


The One Show
Silver | Creative Use of Data
Merit | Craft + Art Direction
Merit | B2B Communications

Webby
Webby Winner
Websites and Mobile Sites
Best Trend, Insights or Impact Report 2025

People's Voice Winner
Websites and Mobile Sites
Best Trend, Insights or Impact Report

Partners


Charlotte Rutherford
Photographer / Director

David López Osuna
Stills Photographer

Pinterest Creative Team


Xanthe Wells
Steve Peck
Micaela Brookman
Simon Blockley
Anna Hustler
Forest Abruzzo
Leah Gordon
Maya Wong
Abby Adesanya
Mia Madrid
Philip Czapla
Ali Adams
Brandi Steele
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© Brandi Steele 2025 — All rights reserved.