Brandi Steele

Art Direction + Design



Pinterest Predicts 2025
Campaign

Context For years, brands have used data to tell us what we already did: What we listened to, what we searched for, and even how many miles we ran. But Pinterest is different. We’re the platform where over half a billion people go to imagine their future—which means we’re the platform that can uniquely predict it.

Based on that insight, we launched 20 global trends that became a catalyst for culture, helping consumers get ahead of the future, and educating advertisers on where their audience was headed. Introducing:
Pinterest Predicts 2025

Design System We invited the world to try on the trends of 2025 through a global design and messaging system. But before we could introduce the world to the trends, we had to imagine them first. Each trend was named and then designed with bespoke typography. 

Surreal photographic ‘Trendscapes’ then brought each trend to life in playful, stylish ways and inspired people to explore them. And a comprehensive design system enabled us to take the trends from digital to physical media, and across languages.



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