Brandi Steele

Art Direction + Design



Tonal
Brand Refresh

Tonal believes real strength exists in every body. Their proprietary weight training—using magnetic weights—means that the gym has transformed, so you can too.

With the visual concept of ‘strength inspires strength’, not just physically but in all aspects of life—we created a language that shows the exponential, ripple effect of one person's strength inspiring strength in others. 

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